Who We Are

At a Glance

Since 1991, Farah Trading has been bridging Lebanon with global opportunities across multiple sectors — fashion, flatware, automotive, and now, Food & Beverages. What began with importing reputable brands has evolved into a full-service distribution network that delivers better deals by matching the right products with the right prices. Backed by over three decades of experience and trusted partnerships, we ensure quality, reliability, and integrity in every transaction. Today, our mission is clear: empower businesses to thrive through smarter, stronger deals.

Vision

To become the trusted global distributor, empowering clients worldwide through reliability, integrity, and exceptional value

Purpose

To connect markets and empower businesses by consistently securing better deals, sourcing exceptional products, and building lasting partnerships founded on trust, integrity, and reliability

Values

  • Integrity: We conduct business with transparency and honesty.
  • Reliability: Dependable partnerships with consistent service quality.
  • Excellence: Commitment to delivering superior value in all our transactions.
  • Passion: Driven by enthusiasm and dedication in every endeavor.
  • Boldness: Courageous in pursuing innovative ideas and new markets.

Our Story

Established in Lebanon in 1991, Farah Trading began as an importer of reputable international fashion brands like Hanes, quickly establishing a presence in the Lebanese market. Driven by a commitment to quality and value, we expanded our portfolio into diverse sectors, exporting premium flatware such as Siom to international markets, notably Saudi Arabia, and later venturing into automotive trade, importing top-tier vehicles to Lebanon.

Today, Farah Trading is focused on bringing Lebanon’s finest food and beverage products to the global stage. Our deep-rooted expertise in sourcing and distribution enables us to offer clients exceptional value—matching the right products to their specific needs at the right price, always ensuring quality and timely delivery.

With over three decades of proven reliability, our journey reflects continuous growth, adaptability, and above all, a dedication to building trusted relationships. At Farah Trading, we believe that good business goes beyond transactions; it’s about creating enduring partnerships, done the right way.